OOMO Video Release

Project OOMO

Los Angeles City is one of the most racially, ethnically and religiously diverse cities in the nation and likely the world. The city was named “a laboratory” for pluralism by the Copenhagen Institute for Future Studies. As of 2000, Los Angeles surpassed New York as the largest gateway city for new immigrants entering the United States, becoming host to some of the largest diasporas outside their native countries, with over 270 languages spoken in a city of four million people according to the Languages of Los Angeles Project. While the richness of such diversity defines the people of the city, it is imperative to promote and enrich healthy inter-group relations. As such the project is intended to create the space for healthy community engagement and to reach out to the core of our identities and the humanity that brings out the best in all of us. The message will be promoted through social media avenues, community programming, and artistic visuals that the people of the City can collectively be a part of.

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Welcome to OOMO: LA

Project Introduction

Welcome to OOMO, LA. Los Angeles City is one of the most racially, ethnically and religiously diverse cities in the nation and likely the world. The city was named “a laboratory” for pluralism by the Copenhagen Institute for Future Studies. As of 2000, Los Angeles surpassed New York as the largest gateway city for new immigrants entering the United States, becoming host to some of the largest diasporas outside their native countries, with over 270 languages spoken in a city of four million people according to the Languages of Los Angeles Project. While the richness of such diversity defines the people of the city, it is imperative to promote and enrich healthy inter-group relations. As such the project is intended to create the space for healthy community engagement and to reach out to the core of our identities and the humanity that brings out the best in all of us. The message will be promoted through social media avenues, community programming, and artistic visuals that the people of the City can collectively be a part of.

City of Los Angeles Human Relations Commission

The City of Los Angeles Human Relations Commission (City HRC) is spearheading a citywide campaign entitled OOMO:LA (Out of Many One: L.A.) to highlight the richness of our city’s diversity and its people. Our goal is to commence at the beginning of 2012 and run throughout 2013. The intent for OOMO:LA is to actively promote a united citywide message to illuminate the City and the people of Los Angeles. Through the visual medium, OOMO:LA focuses on the construct of the City’s mandate along with the Mayor’s articulated vision: to advance the concept of a pluralistic civic society and promote its cultural richness particularly among its youth.

The campaign incorporates the creative work of local artist Nicole Maloney. As Artistic Director of this campaign, Nicole’s images (still and video) will be used in public service announcements (PSA) on primary media outlets, signage in major public spaces (street signs, street banners, digital billboards, indoor and outdoor art installations, waste management vehicles, buses, etc.), photographic art exhibitions in museums, as well as activities and youth and adult programming to promote the people of the City and true spirit of America.